A while back, I went to the Embedded Systems Conference, in Boston. My company, Screaming Circuits, exhibited there. It's a great show for us and always a lot of fun. Pretty much all engineers with a minimum of marketing geeks like myself.
I ran across an example of what must have seemed like a great idea to some executive deep in the cubicle morass that is his company. This exec is probably one of those weekday-blue suits/weekend Harley guys. Over his spit-shined desk, it must have seemed like a great idea. The marketing guys tasked with implementing the idea may have gotten caught up in the hype of the times or may have rolled their eyes and dryly intoned "yes, Master."