When I first developed an interest in computers, they were largely things of fiction in the minds of the public. Images of Colossus, from The Forbin Project, or Robbie the Robot were far more visible than anything real. They were semi-intelligent female voiced controllers of the Starship Enterprise. More people, the world over, had interfaced with computers through the voice of Majel Barrett than through any other means, fictional or real. These devices sometimes gained intelligence and tried to destroy the world, only to be foiled at the last minute by some obtuse circular logic. They were huge room-sized machines with spinning tape drives and lots of flashing lights. Sometimes they were depicted as simple as an oscilloscope displaying a sine wave with a panel of big knobs next to it. The most well known computer related phrase was "Don't do that, Dave."
In short, computers were not part of normal society. They hadn't permeated our culture and erupted into daily life. The only people who worked with or on or knew anything about computers were these "Mad Monk" types with thick glasses and a diet consisting primarily of cola, Doritos and Twinkies. They didn't speak the same language or care about the same things as the rest of the world. They rarely came out into the sunlight, preferring to sleep most of the day and, like other nocturnal beasts, perform their productive duties largely under cover of darkness. Put two or more of them together in a room full of people and in very short work they would be gathered in a corner discussing arcane concepts and algorithms. Some would be lamenting over the loss of core memory for this new solid-state stuff that forgets without power. Another would be bragging about the latest 4K added to his PDP: "It only took 128 RAM chips and four dozen supporting logic chips."
I have a full-page advertisement from a Scientific American issue from the mid seventies. The ad jokingly referred to a mythical kit computer with a punch line "stringing core memories..." That is accurately illustrative of what even the smallest computers were back then. The point of the ad was not to give any real information about the construction or value of their smallest machines, but more to mystify and infer technical prowess on a near God-like level. There were few public situations where dissemination of accurate computer detail was necessary, valuable or even possible. Again, these were mythical beasts of science fiction with perceived capabilities far in excess of reality.
Computer people came in the "IBM type"; quiet men with crew cuts and no facial hair that wore white lab coats over their white shirt and black tie. They spent their time in small sterile offices with clean desks lined up by the dozens down unadorned institutional-looking hallways. Every one of them was absolutely predictable, arriving at precisely five of eight and leaving at five past five. They parked in the same spot in the lot, sat in the same seat on the commuter train, and drove the exact same route every day.
Then there were the university types. Not all worked at Universities, but it's a good stereotype. These were the Mad-Monks that didn't shower or shave for weeks at a time. You could never quite predict where they would be at any particular time. Their homes were indistinguishable from their offices; wires and circuit boards and code printouts were strewn about in a homogeneous mix with old half-eaten sandwiches, slices of cold pizza and soda bottles here and there. You could walk up to them and hold a five-minute conversation before they even acknowledged your presence - if they ever did. If you could get a response, it would likely be directed contempt rather than actual two-way communication.
In the mid-seventies, computers began their gradual encroachment on the normal world. While browsing the rack, you might pass by a Popular Electronics magazine with a picture of a home-built computer on it. Your accountant might use a "computer foul up" as a vehicle to buy a little more time to complete your quarterly reports. Here and there they would show up in a school or lab someplace. Many people had a friend with an uncle that worked with computers. Still, few other than the white-shirts or mad monks actually touched them on a regular basis. This was about to change.
As the seventies died of exhaustion and the eighties reluctantly took the standard, names like Apple and TRS-80, Pet and Atari started to float around in more and more conversations. Pong started appearing in empty corners in bars and arcades, only to shortly be dragged into the front. Legend has it that Nolan Bushnell couldn't sell his first Pong game and had to pretty much beg a friend to find a place in his bar. The owner's contempt for the strange little machine only grew as he had to call Nolan to come in and repair it within a few days. Contempt did a 180 when Nolan discovered that the game wasn't broken. Its coin box was too full to take any more quarters.
In 1981, when IBM introduced its PC, the computer gained legitimacy and one of the largest sales engines on the planet. It wasn't long before names like Gates and Moore, The Woz, Jobs, Kildall and Eubanks reached iconic proportions. The PC was honored as Time Magazines "Man of the Year." Andy Grove, the man who gave us memory chips and CPUs, received the same honor a decade and a half later followed in two years by Jeff Bezos, the man who gave the world e-commerce. There is probably some significance in the fact that the PC made "Man of the Year" before any of the people who brought it to us did.
In late 1983, my brother excitedly reported to me: "Microsoft does windows." The Microsoft PR engine had actually managed to get operating system related news in our local newspaper. Not that my brother, or anyone else for that matter, had a clue as to the meaning of the statement. I suspect that if the local newspapers had a clue, they would not have considered it interesting to their audience at the time and wouldn't have bothered to run the story.
Now, computers have permeated the mainstream of society. It's not at all uncommon for a non-technical type to have more computers, embedded or stand-alone, than digits on hands and fingers. It used to be that hacker-types were the ones to brag about having the fastest machine. Now having such is as much a status symbol as having the hottest car or largest big-screen TV. It's a function economics, not expertise. The geeks now have to display their status by the quantity of machines and variety of operating systems installed. You aren't anybody unless you have four boxes networked with Linux or BSD installed on at least one of them. Embedded computers, often more powerful than the corporate machines of just a decade earlier are everywhere. They are in phones, watches, appliances, thermostats, and light switches. A single car may have half dozen or so, not including the engine control computer. A toy room will have countless computers giving speech to dolls, speech and personality to Furby or voice and logic to teaching toys. And no one gives them a thought.